More than War & Wine was an exhibit collaboration with the Toledo Museum of Art & Bowling Green State University’s Art History department and Graphic Design students. It was an opportunity to gain real-world design experiences using graphic design to make ancient cultural practices accessible and develop visual representations of the exhibit’s dominant cultures. As my direct contribution, I assembled and led a small team of student designers to implement a marketing strategy and design the materials necessary for advertising the exhibit. The exhibition was on display from April 1st — 15th, 2016 in the lobby located outside of the Dorothy Uber Bryan Gallery.
The graphic design team developed patterns and colors to visually represent Roman, Egyptian & Greek cultures.
The challenges the graphic design class faced were planning, designing and executing an exhibit that functionally displays the objects in a coherent organized manner.
The exhibit had to be constructed on a modest budget and disassemble quickly
The art history department organized the objects into four categories that represented the sources for and responses to anxiety in ancient times. In response to this concept the graphic design team developed a set of four icons.
Vinyl cuts of the icons were placed near ancient objects to organize a space.
Actual label size is 4” x 4”
Equally important to the project was the manner that the three dimensional design of the environment hosting the exhibition had to function on a metaphoric level, creating a contextual setting that felt appropriate for the ancient objects ranging from 1100 B.C.E to 400 C.E.
As an effort to boost potential outreach, I contacted and worked in correspondence with Julie Carle, the communications manager of BGSU’s Office of Marketing and Communications to help with the distribution of the marketing materials.
Digital signs were design to be displayed on every television screen on campus
A print ad and classified marketing the dates & opening reception ran in the BGNews paper for the length of the exhibition
Facebook event for the exhibition opening reception
I also coordinated the catering for the opening reception.
