I led the planning of silent auction fundraiser and the design of creative marketing material. My efforts included conceptualizing the logo mark & maintaining branded materials. This was done through cohesive implementation of design elements such as the logo mark, color palette & typeface. In advance I reviewed pre-production factors and background information on fundraising presentation approaches, styles, & techniques.
The money raised from this event was a significant increase in revenue from the previous year & directly benefited the AIGA Student Group and BGSU GD students.
