ALDI is a global discount food market that strategizes to sell groceries at low prices and pass savings directly to their customers. The goal of this rebranding was to show the efficiency and innovation within the brand while also created a more Americanized operation of the grocery store to build on customer familiarity, trust and loyalty.
Logo Process
Primary Logo
Secondary Logo
Logo & Stationery Process
Stationery Process
Final Stationery
Final Stationery
ALDI Business Card
ALDI Business Cards
ALDI Brand Book
ALDI Brand Book
ALDI Logo Standards
ALDI Brand Standards
ALDI Brand Standards
Logo in Use — Storefront Sign
Logo in Use — Shipping Truck
ALDI Web
ALDI Mobile
ALDI Web & Mobile
ALDI Touchpoint —Recipe Subscription Box
ALDI Touchpoint —Delivery Subscription Box
ALDI Touchpoint — Mobile Market
ALDI Touchpoint — Mobile Market
ALDI Touchpoint — Mobile Market Apron
Employee Uniform
ALDI Touchpoint — Switch & Save Apron
ALDI Touchpoint — Switch & Save Table
ALDI Touchpoint — Switch & Save Samples
Keychain Process
ALDI Merch — Quarter Keychain
Logo in Use — ALDI Cart
Logo in Use — ALDI Basket
ALDI Merch — Reusable Bag
ALDI Merch — Reusable Bag
ALDI Merch — Reusable Bag
ALDI Merch — Apron
