The "Be Bold, Seek the Futura" silent auction was a fundraiser for the graphic design division at Bowling Green State University. I was responsible for the branding and marketing for this event, creating a cohesive identity inspired by the typeface Futura and the dynamic architecture of skyscrapers. The branding concept reflected the boldness and forward-thinking ethos of graphic design while drawing on the superhero-like perspective of looking up toward the future.
My responsibilities included designing the logo mark, marketing materials, and overall visual identity, as well as developing a consistent brand system with a defined color palette, typography, and architectural-inspired imagery. Additionally, I managed pre-production planning to ensure the presentation was engaging and effective.
This event featured auctioned items donated by BGSU graphic design alumni and a showcase of student work, with proceeds benefiting the AIGA Student Group and current graphic design students. The funds raised from this event directly benefited graphic design students and supported community initiatives.
